If you just decide what to write on your blog spur-of-the-moment, you could benefit from a strategy. Things to think about include:

- What is your blog’s subject?
- How often will you update? (min 1x a week) KEEP IT REGULAR!
- What can you offer fans? New readers?
- How will you promote your blog?
- How much time can you spend reading/commenting on other blogs?
- What is your balance between promotion and other content?
- How will you integrate with your other social media?

If you need help planning your strategy, your best option is to hire a consultant for a one-time consultation. If you need training, of course, you’ll need to hire them for a bit longer.

Some great consultants include Marian Schembari, Alexis Grant, and me. ;)