by J.A. Campbell

Word of mouth and personal connections can make a sale for an indy author. Or any author really. I’ve bought books based on blog posts I’ve read, or online connections I’ve made with authors. It does work. It’s not a super fast process, a book here or there is probably what you will sell, but that increases the chance that people will talk about your book. When people talk about it, often others buy it. Many of the authors I’ve discovered have been at the recommendation of others who share reading tastes.

You have to be careful not to over do the online networking though. You do still need to actually write. I’ve narrowed my networking down to Facebook, Twitter and my two blogs. Every now and again I do other things, but those are my main sources. I just don’t have time for anything else. I maintain a presence on Jacketflap, for YA books, and Goodreads, but I am not very active there except to update my reading list on Goodreads.

Twitter is great because, especially if people retweet, you have a chance of reaching a larger and possibly random audience. However, you never know where your tweet will end up, so chose your words with care.

Facebook/Google + are both great for similar reasons to Twitter. Good networking and good ways to make connections with people.

Blogs are an excellent way to share your thoughts and writing. If you write interesting blogs, there’s a fair chance people will want to read your stories too. They will feel a connection with you when you respond to their comments (and trust me, if you don’t respond, they won’t keep reading unless you’re super interesting and already famous).

I think the biggest key to social networking success is to interact with people, not just try and sell your stories. Sell yourself instead. Show yourself to be an interesting person, and likely that will carry over to your books. If people think you have a connection with them, they are more likely to want to support you and your writing. Have quick conversations on Twitter, respond to Facebook posts, wish people a happy birthday on FB. Those are all great ways to get attention without saying OMG buy my book! All the time. Then every once in a while throw out a reminder that you are an author, and you might have an interesting story to tell.